DS Smith has had three of its innovative packaging solutions prized with a 2020 WorldStar Packaging Award. The competition is one of the major events of the World Packaging Organisation (WPO) and is the pre-eminent international award in packaging. The binding condition to access the worldwide competition is that designs must have first collected a national award and the stakes are high – with 321 packaging projects participating from 36 countries.
The winning DS Smith products were: the Tuorekartano Oy potato fridge-box, the Maggi ‘Food Travel’ display and the Red Bull Event car. The first project was designed by the DS Smith Finnish team in conjunction with customer Tuorekartano Oy and it represents a plastic replacement solution for potato bags. The second and the third awards were developed by DS Smith German packaging strategists. The Maggi ‘Food Travel’ display was developed in the shape of stacked suitcases to launch trendy ready meals. The Red Bull event car is a corrugated 3D display to promote the brand’s equity attributes. The high-quality offset-printed and varnish encourage increased attention for the popular beverages, as well as interaction at the point-of-sale. The WorldStar winners will be formally honoured at an Awards Presentations Ceremony and Gala Dinner on Friday, 8 May 2020.