DS Smith has confirmed it has been named a finalist in the Climate category of the Sustainability Awards 2025. The nominated innovation, DS Smith Lift Up – designed as a plastic replacement – was developed in collaboration with packaging and bottling machinery specialist, Krones.
DS Smith Lift Up, a fibre-based corrugated cardboard recyclable packaging solution is designed as an alternative to plastic shrink wrap for large and small PET bottle multi-packs. The innovation eliminates the requirement for single use plastic and successfully reduces carbon emissions, and energy consumption. It is comprised of a corrugated cardboard clip with printed graphics, an integrated carrier handle, and a paper band.
“We are thrilled to be shortlisted for the Packaging Sustainability Awards. Our DS Smith Lift Up packaging solution is intended to replace plastic shrink wrap on PET bottles and it has been hugely successful in eliminating carbon emissions. In-store, DS Smith Lift Up is a visibly appealing option on shelf and at Point of Sale, and consumers are benefiting from its easy-to-carry function, ergonomic handle, and intuitive opening mechanism,” said Patricia Oddshammar, Design & Innovation Director, DS Smith.
