DS Smith has confirmed it is upgrading its production facilities at its Danish factory in Grenaa with a strategic investment of up to DKK 100m (approximately €13m).
The investment will strengthen DS Smith’s industrial capacity in Denmark and increase its competitiveness in Northern Europe by delivering higher precision, more consistent quality and more efficient production to customers who are increasingly using automated packaging and logistics lines.

The core of the investment is the installation of a new advanced flexo rotary die-cutter. The five colour Göpfert 16/28 High Board Line, represents the latest technology in packaging production by combining servo-driven technology, vacuum sheet transport and automatic register control. The machine ensures very high accuracy throughout the production process, and allows for faster changeovers, more complex die cuts and more stable operation.
“We see a clear trend where more customers are automating their packaging and logistics processes. This places significantly higher demands on consistent quality and precision in packaging. With the investment, we are strengthening our ability to deliver solutions that work seamlessly in customers’ automated flows. Both today and in the future,” says Kristian Eriksen, Sales Director, DS Smith Denmark.
With the new line, DS Smith expects to increase converting capacity at the Grenaa factory by up to 15 million sqm of corrugated board per year. This will contribute to shorter and more stable delivery times and increased robustness in supply to both Danish and Nordic customers.
The new rotary die-cutter, which opens up advanced printing and die-cutting solutions and can support the development of packaging that is optimised for customers’ supply chains and automated packaging handling, is also designed to deliver more stable production and higher precision, which can reduce material waste.
The investment in Grenaa is to ensure that DS Smith can continue to be a competitive and long-term partner for their customers in Denmark and Northern Europe.