DS Smith helps pladis reduce plastic from its packaging of Jacob’s Cream Crackers

DS Smith has helped global snacking company pladis to reduce plastic in its iconic orange Jacob’s Cream Crackers box by 78% while still delivering a tamperproof pack with impactful branding.

With plastic reduction increasingly becoming front of mind for retailers and demanded by consumers, pladis approached DS Smith about creating new packaging for the iconic Jacob’s Crackers Selection pack, which minimised the amount of plastic waste in the shell of the packaging, while retaining the tamper proof seal. After rigorous testing by DS Smith designers, the finished product featured 78% less plastic per pack, saving over 373,248kg of CO2 so far. All the while incorporating high quality print to the same standard as the previous solution.

Paul Bridge, DS Smith, said, “Now more than ever, consumers are concerned about the amount of plastic in their packaging. We were delighted to work with pladis on new packaging for their iconic Jacob’s Cream Crackers. The challenge with attempting to cut plastic out of packaging often means it can compromise the design. By applying our unique Circular Design Metrics, we came up with a solution that ensured that we ended up with a finished product that had 78% less plastic, while retaining the same high-quality print as the previous packaging. The new design is already on-shelf, and we’ve taken the learnings from the project to see how we can apply them to future solutions we work on.”

David Guy, Packaging Director, pladis UK&I, said, “Redesigning our packaging was a big moment for us, especially as Jacob’s is such an iconic brand which customers know and love. We were delighted to work with DS Smith, and they really hit our brief, finding a solution which worked with our current manufacturing set up without compromising on branding.”

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