Digital Room adds another Highcon cutter

Following the installation of a Highcon® Euclid IIIC digital cutting and creasing machine at their Brook Park, OH site at the end of 2019, Digital Room has now increased production with a Beam 2 machine at their site in Van Nuys, CA.  

Chase Cairncross, COO, Digital Room, said, “With the constant increase in e-commerce, customers want to be able to decide the shape, size, color and quantity of the items they need – they do not want to be limited to what they are told they can have. By using digital finishing technology, we eliminate the need for physical dies, we shorten the cycle time from order to delivery and we offer our customers unlimited design creativity, all benefits that are extremely challenging using conventional converting equipment. That is how we started using the Highcon Euclid IIIC machine for corrugated. As our business grew, we realized the potential of extending the digital finishing revolution would allow us to expand the range of products for other categories we are able to offer our customers.”

Cairncross added, “The experience we had with the Highcon team was outstanding. We were up and running, delivering customer jobs within four days of the equipment arriving at our facility. In less than four months, we are already operating three shifts per day. Highcon’s consultative approach is making a significant difference in our ability to maximize the value of their digital finishing technology and accelerate our return on investment while increasing our customer satisfaction.”

Mike Ciaramella, VP Sales & GM, Highcon Americas, added, “Digital Room has built their business around the concept of offering customers creative products combined with ultra-fast delivery, while ensuring a high level of customer satisfaction.   Today’s consumers require the flexibility, customization and variety that Highcon systems deliver. We are proud of the confidence Digital Room has in our technology and are committed to helping them grow and succeed.”

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