Creation accelerates its repro sustainability drive for 2023

Creation Reprographics has said it will be advancing its operations and range in 2023 as it looks to remain the go-to name in printing prepress sustainability.

Focused on matching precision with low-carbon solutions, Creation believes that environmentally responsible pre-press is the most effective way to turn packaging printing into a key part of business sustainability strategy.

Matt Francklow, Managing Director, Creation, explains, “For printers, 2023 is going to be an important year in terms of sustainability. There are multiple plates to spin in quality and volume, but we are another year closer to Net Zero goals and consumer appetite for ethical and responsible brands is still high. As a result, the coming year will be one of bolder printing supply chain innovation across the board. It’s about viewing the ‘bigger picture’ of the supply chain, rather than each part in isolation. We have worked hard to carve out our name as a specialist in sustainable pre-press but the sector rarely stands still, so we need to ensure our product and service range is always reflecting the latest technology available. For example, we have adopted a number of solutions in our range this year, including varnish plates for offset printing that are designed to tackle the scourge of waste, dry offset plates for the expanding can market, and rotary screens for the flexographic printing market.”

From its position as a pre-press provider to a wide roster of printers, Creation receives valuable perspective on the overall packaging market direction. The business uses this insight to evolve its own services. Creation has its own long-term sustainability strategy, dubbed ‘Project Zero’, which outlines the company’s commitment to change.

Francklow concludes, “Over the coming year, printers will be under more pressure to deliver sustainable print, and we will be with them every step of the way as a proud champion of ‘greener’ prepress. We’re at a real tipping point in printing sustainability; the technology is now where it needs to be to affect change on a global scale. Now, we expect to see more printers making bold investment and fully embracing the benefits of sustainable prepress.”

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