Just six weeks after appointing Rob Burgin as Managing Director to strengthen the senior management team, Scunthorpe, UK-based sheet feeder CorrBoard has unveiled a new brand identity to celebrate the start of a new chapter at the business.
Removing the red squirrel, which was incorporated in the design when the business launched in 2015, the company has instead opted for a simple and clean font and colour palette in red and blue with the strapline ‘sustainably independent’. In addition to the new signage that features throughout the organisations Scunthorpe manufacturing facility, the business has also invested in a new website, stationery and workwear for all employees.
Burgin comments, “This rebrand celebrates a new chapter for CorrBoard. It is about so much more than a logo. It is about a culture, an approach, and a collective journey that we are all on to meet with our ambitious targets to become the UK’s leading sheet feeding specialist. When I joined the business at the start of the year, I was tasked with taking the company forward. We see this as the start of that next chapter, and I look forward to sharing many more positive announcements over the coming months.”