Compack brings web-to-pack to the forefront

Compack is introducing an online solution that enables brand owners to compare and choose suppliers who provide on-demand custom packaging services for both primary and secondary packaging.

Available for folding carton and corrugated packaging supply, this platform will enable brand owners to democratise the package design and purchasing process by partnering with suppliers whose flexible business model reflects their own.

As founder of Compack, Aviv Ratzman explains, “The demand for short-run packaging in today’s commercial landscape is growing day-over-day, while most of the world’s packaging manufacturers are simply not equipped to fulfil this need. That’s because many packaging manufacturers have strict minimum order quantity requirements and don’t have the flexible capacity to manufacture custom packages on demand.”

In fact, current supply chain processes can leave brands – whether large or small with very limited options when it comes to creating custom packages through large-scale manufacturers. As a result, the brand’s time and resources may be wasted when shelf packages don’t match product size, have no print, or are simply substandard. Such setbacks are the perfect storm for revenue loss when staying competitive through all stages of their business goals — from seasonal and holiday products to events, promotions, long tail products lines and all-year-round products.

Giuseppe Prioriello, Packly founder and CEO, says, “We are glad to be featured on Compack as a brand that provides packaging solutions all over the globe, no matter the industry. We get hundreds of orders daily from brands seeking small, high-quality batches of packaging. We see a huge opportunity for growth when approaching more and more brands and providing the flexible services they need. Being part of packaging modernisation on this exciting step towards commercial innovation makes us proud to play a role in a more sustainable, package-friendly future.”

The Compack platform has already partnered with many web-to-pack suppliers all over the world and will continue to grow as many companies take initiative to join the community and become part of the custom packaging revolution.

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