Coca-Cola HBC has recently begun the roll out of KeelClip™ technology in The Republic of Ireland, Northern Ireland and Austria as the first step in its commitment to replace plastic wrap on all can multipacks in its European Union markets. The initiative will save more than 3,000 metric tonnes of CO2 and 2,000 metric tonnes of plastic each year.
This new “Grip&Go” packaging is the result of a €15m investment by the company in a strategic partnership with Graphic Packaging International and forms part of a wider commitment by Coca-Cola HBC and its partner, The Coca-Cola Company, to build a more sustainable approach to packaging. The roll out across all the company’s EU markets plus Switzerland will be complete by early 2022.
“By investing in this innovative new technology we are directly supporting our customers and their consumers by providing a more sustainable packaging format. At the same time, we are delivering on our commitment to make a more positive environmental impact,” said Marcel Martin, Group Supply Chain Director at Coca-Cola HBC.
As part of the initial agreement with Graphic Packaging, Coca-Cola HBC will install 11 KeelClip™ machines in seven countries, that will supply the solution across all its EU countries.
“We are committed to work with Coca-Cola HBC to deliver this exciting innovation. We will continue to support the ongoing roll out and commercialisation across Coca-Cola HBC’s EU markets and are delighted to be partners in this endeavour,” said Steve Gould, marketing director of the beverage division at Graphic Packaging
