HEIDELBERG is pleased with its showing at China Print 2025 in Beijing from 15 to 19 May. Customers from the packaging sector in particular invested in state-of-the-art sheetfed technology. A total of just under 350 printing units were sold, which exceeded the company’s expectations.
“The huge interest in the innovations and displays at our booth provides impressive proof that Heidelberg is a leading market player in China,” says Dr. David Schmedding, Chief Technology & Sales Officer. “We won over a large number of customers with our integrated solutions for packaging and commercial printing from a single source, many of which are manufactured locally. The resulting incoming orders have given us a strong start to the new financial year, which began in April.”
Staged every four years, the event is China’s largest trade show for the printing industry. This year, it drew some 120,000 visitors, including a large number from all over Asia and beyond, with Heidelberg recording high visitor numbers. In addition to the visitors flocking to the company’s booth, around 1.3 million people tuned in online to watch its live presentations.
“Packaging printing is proving to be a growth driver for our business in China, too,” states Jürgen Otto, CEO. “This development reaffirms our growth strategy – the continuous and targeted expansion of our portfolio as a systems integrator for this key market segment. The company is also benefiting from its comprehensive sales and service network and its local production operations, which largely cover demand in China.”
An annual increase of around 4% in paper-based packaging makes the Chinese packaging market a growth driver for Heidelberg. Packaging and labels already account for almost 50% of the Chinese printing industry, and this share is continuing to grow – a development that is emphasised by the numerous deals struck at China print:
- A leading packaging printer in northern China placed an order for two Speedmaster XL 106 Peak Performance presses, representing a total of 13 printing units.
- A packaging manufacturer in eastern China invested in two Speedmaster XL 75 presses, corresponding to a total of 19 printing units, to complement its 2024 investment in a Speedmaster XL 106 and a Speedmaster XL 75 with FoilStar technology.
- The comapny also got an order from a packaging customer in southern China for two long Speedmaster CX 104 presses with UV technology. Founded as recently as 2016, this company particularly values the quality, efficiency, and productivity of the Speedmaster CX 104, which HEIDELBERG manufactures locally in China. The customer is looking to use the new UV presses to expand its business from standard packaging to include high-end solutions for products such as spirits and cosmetics.
