Changes at Baldwin for EMEA and Russia

Baldwin Technology Company Inc. has made changes across its print and packaging sales teams for Europe, the Middle East, Africa and Russia, as well as the Americas, effective October 1. The company says that its customers will benefit from having a single point of contact for all of Baldwin’s product lines.

“We have listened to customers’ feedback, and the consistent message we hear is that they crave a single point of contact for our product portfolio and expertise,” said Peter Hultberg, Chief Commercial Officer. “Our prior structure was built around our product lines, which made sense following the acquisitions we have made in the last five years, whereas our new structure is built for and around our customers, allowing us to get closer to their daily challenges and needs.”

He continues, “Our sales teams in EMEAR and the Americas will be realigned to cover smaller regional geographies, and our regional teams will have access to the full Baldwin portfolio of equipment, consumables and service products, as well as industry product expertise, powered by our new Industry 4.0 AMP IoT (Internet of Things) data-aggregation and process-monitoring software platform.”

“Through these changes, we will be able to spend more time with our customers, better understand their changing needs and share our solutions, as we help provide value across their entire production process,” said Craig Black in his role as the Vice President of Sales, Americas. “From vision inspection, to LED-UV curing and blanket cleaning systems, Baldwin offers multiple solutions to help drive increased productivity and quality, decreased downtime and waste, and ultimately, help our customers win more business and be more profitable, while reducing their carbon footprint. Now is a great time to connect with us and see how we can collaborate.”

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