Carton of the Year

Three cartons using fresh fibre paperboards from Metsä Board have won 2016 Pro Carton ECMA Awards, including the award of the Carton of the Year. Metsä Board’s paperboards were used by the winners in Food and Beauty & Cosmetics categories.

“The benefits of our boards continue to be recognised across different markets. They are used in many innovative ways to help improve the shelf appeal and functionality of packaging,” states Mika Paljakka, VP Sales EMEA, Metsä Board. “We would like to extend our congratulations to everyone who participated in the vision, design and production of the winning cartons.”

This year, the Pro Carton ECMA Awards celebrated its 20th anniversary. During this period, the competition has become the most prestigious European prize for carton packaging. The jury looks for excellence in design, convenience, brand communication and the major role paperboard plays as a sustainable packaging material.

The 2016 Awards achieved a new record in terms of entries. The Award Gala was held on 15 September in Antibes/Juan-les-Pins, France.

The winning cartons, using Metsä Board products, were:

  • Carton of the Year (A&R Carton Graz) utilising Carta Solida;
  • Food – Coffee Capsules (Rattpack Group) using Carta Elega;
  • Beauty & Cosmetics (Printpak) using Carta Solida.

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