BW Packaging Systems appoints Global Sustainable Packaging Leader

BW Packaging Systems has appointed Michelle Bryson (pictured left) to the role of global sustainable packaging leader. Bryson will lead the development of a sustainability roadmap for BW Packaging Systems and collaborate with team members and customers on several fronts, including the usage of responsible materials, recyclability, packaging design, waste and carbon footprint reduction.

Christi Emmenegger, vice president of Strategic Marketing for BW Packaging Systems, said, ‘Michelle’s experience and passion for driving sustainable packaging initiatives complement our team’s commitment to building a better world at BW. By helping us adopt more formal sustainability practices, Michelle will play an essential role in positioning our businesses and our customers’ businesses to operate in support of the global sustainability imperative.”

As global sustainable packaging leader, Bryson will collaborate with customers, packaging suppliers and industry associations to develop sustainable packaging strategies that drive toward cleaner manufacturing. She will also work closely with BW Packaging Systems’ innovation teams to ensure that all future packaging is developed with due consideration of local legislation, recycling streams and carbon emissions.

Bryson commented:, “I’m honored to be working with an organization that is so eager to drive sustainable change across the packaging industry. The BW Packaging Systems team has already taken steps to lower its carbon footprint, and together, we will incorporate sustainable design principles that will create lasting, positive change for our customers, team members and the other lives that we touch with our packaging solutions.”

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