BW Converting ‘Packaging Innovation Center’ for training, collaboration and demonstrations

BW Converting’s Packaging Innovation Center in Green Bay is central to the company’s mission to support converters with practical training, hands-on learning and real-world technology demonstrations. Purpose-built for operator development and customer collaboration, the center offers a fully equipped pressroom environment featuring live equipment, experienced instruction and guided production demos — all designed to help printers build confidence, troubleshoot effectively and strengthen pressroom performance.

Equipped for platemaking, plate mounting, flexo and digital printing, and bag converting, the center also features a newly installed PCMC Meridian Elite+ laser anilox cleaner. This system cleans four 52-inch rolls simultaneously, without water, chemicals or compressed air, highlighting BW Converting’s focus on sustainability, operator safety and reduced downtime.

The center regularly hosts three-day seminars led by Fox Valley Flexo Services, with instruction from two former educators at Fox Valley Technical College. With decades of practical experience, they tailor every class to the needs and experience levels of each training group. Small class sizes enable hands-on learning, one-on-one troubleshooting and meaningful interaction with the equipment.

“Every session is shaped around the specific needs of the people in the room,” said Mark Keller, Fox Valley Flexo Services. “We focus on fundamentals, but we go deep where it matters, whether that’s troubleshooting press components or understanding how ink and substrate choices affect final output.”

Training topics include press setup and operation, printing plates, mounting tapes, doctor blades, process color, ink management, corona treatment and more. Participants engage directly in live production demonstrations and guided press operation to reinforce technical concepts with real-world application.

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