Since 2004, the Brausse name has become an established brand in the European folding carton industry along with its sister brand Eterna for corrugated machinery. This year begins with the evolution of both folding carton and corrugated machinery under one brand name – Eterna.
Since the beginning of this year, with the help of Bobst Group, Eterna has completed the brand upgrading and transformation. The new logo is more in line with Eterna’s brand positioning of ‘simply good’.
In the European market from 1st January, Eterna have a new General Manager, Vincent van Doorn and Michael Muenchow has recently re-joined as Sales Director for Folding Carton Machinery, both strengthening support for customers and agents.
For hot foil stampers, Eterna has improved the performance and appearance of the original 1060 and 920 models. The new machines not only have more elegant appearance than before, but also give the operator more open space for operation and increase the possibility of accommodating more foil rolls. It is also designed from a new dwell timing concept; this special design can extend the contact time of hot stamping, greatly enhancing the quality of difficult jobs.
For automatic die-cutters, the company have redesigned the 1450 series from the ground up. They are specialised in litho-laminated and equipped with all the modern technology to ensure high productivity for our customers. For European customers, both the EFOIL1060 ELITE and ECUT 1450 will be available for demonstrations in the second half of 2020 in the Den Bosch innovation centre.
For folder gluers, after the successful acquisition of Yancheng Hongjing Machinery Technology Co., Ltd. (now renamed as Shanghai Eternal Machinery (Dongtai) Co., Ltd.), the company have integrated the technical advantages of Eterna and the manufacturing advantages of Hongjing and upgraded the existing product line. The new series of products will better meet the demands of more cost-conscious customers.
