BoxWay Packaging Group has urged FMCG brands to focus on agility ahead of the EU’s Packaging and Packaging Waste Regulation (PPWR) and the UK’s Extended Producer Responsibility (EPR) reforms.
BoxWay has been proactive in its preparations for the imminent regulatory changes, providing leadership for FMCG customers amid growing concerns about industry readiness. As packaging legislation continues to evolve at different rates across Europe and the world, the company is highlighting its agile, flexible structure as the key to succeeding in a volatile market.
“Compliance isn’t a one-and-done deal,” explained Andrew Woollard, CEO, BoxWay. “PPWR includes targets that gradually increase every few years and new rules that are phased in over time. What is compliant today might be a problem tomorrow. When combined with all the other challenges across the value chain, it means being able to respond quickly or even anticipate market changes has never been more important. However, some studies estimate that only 10% of UK businesses are prepared for PPWR. That presents a challenge for the other 90% but also lots of opportunities for those looking to get ahead of the competition. At BoxWay, our dedicated packaging experts are ready for the future thanks to the agile, flexible structure of our business, and we’re here to help FMCG brands thrive in challenging times.”
He concluded, “Corrugated packaging will play an important role in the future of packaging compliance as a widely recycled alternative to plastic,” added Woollard. “It’s critical for the corrugated industry to work with brands not just as suppliers, but as partners – our expertise can be a platform for FMCG brands looking for stability and success.”
