Box Genie adds Highcon to support its e-commerce platform for corrugated packaging

Box Genie, an on-demand e-commerce platform for corrugated packaging, has begun full production on the Highcon Euclid 5C  digital converting system. The Highcon Euclid is installed at the Box Genie’s facility in Kansas City, MO to support a complete digital workflow from print to finished product. After less than two weeks following installation, Box Genie has already started full production.

Box Genie, founded by a third-generation family-owned packaging manufacturer, began production in 2021 as an e-commerce packaging provider specializing in corrugated packaging for small to medium size businesses. The company specializes in custom mailer boxes of varying shapes, colors, sizes and designs. Box Genie chose the Highcon for its ability to reduce tooling costs and shorten lead times without sacrificing quality.

“Box Genie was particularly interested in shortening lead-times to better serve small-to mid-size orders and meet our customers’ needs for custom boxes,” said James Beard, COO, Box Genie. “Highcon digital finishing allows us to increase throughput and cutting capacity as well as the ability to run custom boxes and displays and gang multiple jobs to improve efficiency.”

In addition to expanding its capacity, Beard said that Box Genie expects to be able to go after new business as a result of the purchase. “We bought the Highcon because we wanted more capacity and shorter lead times,” he added. “We were pleased with the Highcon installation process and the dedicated onboard and training staff.”

Michael Ciaramella, General Manager and VP Sales – Americas, Highcon, said, “It is our pleasure to welcome Box Genie to the ranks of our innovative customers, many of whom are experiencing the benefits of adding Highcon digital converting to their production capabilities. Streamlining the workflow and optimizing production with an end-to-end digital manufacturing process helps our clients stay ahead of the competition while adding incremental value to their customers. Box Genie is joining a growing group of customers that are leading the Web to Pack market transformation.”

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