More than 200 attendees from 120 customers were among the first to discover the benefits of THQ (Très Haute Qualité) FlexoCloud Technology at a recent Bobst Technical Seminar attended by some of the leading printers and converters from all over Europe, Middle East and the USA. The technology, developed by Graphilabel, a specialist in graphic solutions for narrow web, security and anti-counterfeit solutions, and adapted by Bobst, is considered a quantum quality shift in post-print flexo. It brings unmatched quality at lower cost in one pass. The vast majority of attendees rated the new technology as very good or excellent.
THQ FlexoCloud Technology is produced at Bobst Lyon. “This innovative technology enables amazing results,” said Dominique Ravot, Sales & Marketing Director. “For post-print flexo on corrugated board, it brings excellent quality at lower cost in one pass. The feedback we received from the seminars has been overwhelmingly positive and supports our belief that the THQ FlexoCloud represents the opportunity for our customers to make the difference and increase their market share.”
The seminar – which took place during the last week of March and early April – at Bobst’s Lyon Competence Center – was a combination of in-depth technology presentations, interactive sessions as well as hands-on technology demonstrations. Throughout the seminar, customers discovered how they could serve a growing need for enhanced print quality and counterfeit protection and at the same time derive maximum value from their investment in Bobst flexo machines.
THQ FlexoCloud is a very easy-to-use flexo solution for corrugated board and requires only three key elements: THQ ceramic rolls (supplied by Bobst), THQ CMYK inks plus varnish for high graphic jobs (supplied by Siegwerk exclusively to THQ FlexoCloud customers) and THQ printing plates (supplied by Graphilabel) that are the core due to a unique colour separation algorithm. It is associated with ultra-high precision and enables excellent anti-counterfeit security printing through invisible coded messages.
To ensure its customers could see the benefits of THQ technology in person, Bobst ran live demonstrations on a Masterflex-XL THQ FlexoCloud. Demonstrations during the seminar proved to customers that this technology enables them to reduce ink consumption and operate at lower cost in one pass. They discovered how to print on a larger range of liners and achieve a 65% gamut coverage with only four process colours. Furthermore, print samples demonstrated the accuracy of print, be it in the repeatability of orders or ultra high quality of print.
