Pure Supreme is a well-established premium white-top kraftliner, optimised for offset printing. BillerudKorsnäs is now launching an upgraded version of Pure Supreme, which is more than a facelift – it could even be regarded as a new product. It offers excellent print results in terms of colour fidelity and its strength and stiffness ensure high runnability, allowing for high-speed printing and converting processes.
New Pure Supreme is the latest in a series of new products to come out of BillerudKorsnäs’ KM7. The advanced technologies applied in KM7 have made it possible to combine several valuable product properties: printability, strength, stiffness, appearance, consistency and purity.
Like all BillerudKorsnäs products, Pure Supreme is made of 100% pure and strong primary wood fibres, sourced from responsibly managed forests.
The smooth and fully coated surface gives the liner an attractive appearance, exceptional print results, and opportunities for interesting varnishes and foils. Primary wood fibres in a 3-ply structure make Pure Supreme strong and minimise the risk of washboarding. A mid-layer of CTMP and kraft pulp provides bulk, stiffness, and stability to ensure high runnability.
“The combination of strength and appearance is a USP for this product. Normally, a customer has to choose one or the other product property. But with Pure Supreme we can offer both,” says Rolf Gustafsson, Senior Director Product Management Containerboard, BillerudKorsnäs. “Thanks to its strength, Pure Supreme enables great lightweighting possibilities; less packaging weight saves cost and reduces the environmental footprint.”