Big red trucks, glowing winter streets and smiling faces coming out of houses. You’d be forgiven for thinking it’s an iconic TV Christmas ad, but this year the festive blockbuster everyone is talking about is rolling in on six wheels. Get ready to jingle all the waste, with a Biffa Wasteater Christmas.
Biffa’s AI-generated festive film introduces the Wasteaters, a colourful crew of recycling heroes, featuring Willow, Whitney and Wes, three of Biffa’s colourful Wasteater crew of 13 recycling heroes. The magic of Christmas does not sparkle quite as brightly without a clean, well-sorted recycling bin, or separate food waste collection. You might have already seen them on Biffa trucks up and down the country, turning wrapping paper, bottles, leftovers and packaging into future resources.
While they are busy all year round, Biffa says they need the Wasteaters even more at Christmas. Every December, the UK produces more than 3 million tonnes of extra waste, around 30% more than usual.
“Christmas is a time for giving, and we’re proud to give back by helping communities recycle more and waste less. The Wasteaters bring this message to life in a fun, engaging way – and remind us that sustainability starts at home,” said Georgia Gibson, Social Value Manager, Biffa.
