Winning Design is an Ingenious Alternative to Bubble Wrap
The winner of the international packaging design competition Better with Less – Design Challenge has been confirmed. Exceptionally high-quality entries were submitted and the winning design ‘Stretching Inner Part’ by Iiro Numminen, was considered by the judges to be extremely appealing, versatile, scalable and easy to implement.
The Better with Less – Design Challenge, organised by Metsä Board, aimed to find new environmentally-friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages. Launched in November 2017, the competition inspired designers around the world – altogether 302 design concepts were entered from 38 different countries. The international competition jury included packaging design experts from various fields – related to packaging, design, brand strategy and innovation.
The winning design 'Stretching Inner Part' was submitted into the e-commerce category. It is a corrugated box inner part that allows variable sized products to be packed without the need for bubble wrap. This versatile product could be used to pack various types of items and it ensures that the product stays attached to the package during transportation. Numminen will receive the main prize of €10,000 for his design.
“The winning design successfully eliminates the need for plastic thermoformed inserts of bubble wrap. The balance between the rigidity of the board and the strength required to support the product weight is well-thought through. This design is extremely appealing, versatile, scalable and adaptable for wide number of uses,” states the chairperson of the competition jury, Cyril Drouet, Design & Innovation Director of Metsä Board.