The carefully curated collection of Baldwin videos, podcasts and instructional guides are available for free and without firewalls to help maximise printer profitability. The eBooks analyse trends, issues, and technology options specific to printers in all three categories.
“In addition to what we manufacture and the services we provide, we are invested in making our customers more successful, and PrintEnomic$ is the latest example of that commitment,” said Simon Blake, Chief Marketing Officer . “Content-rich, useful information free-for-all is the name of the game.”
More than 5,000 print industry professionals have already downloaded or viewed earlier, limited-release eBooks ‘Untangling the Web’ for narrow web and ‘From Beast to Beauty’ for corrugated. The addition of ‘Video Didn’t Kill the Radio Star. And Digital Didn’t Kill Print’ for sheet-fed and web offset printers completes the comprehensive PrintEnomic$ portfolio. Through interviews with customers, industry insiders, in-house engineers – and reviews of the latest reporting – the eBooks explore pressing topics including sustainability, labor challenges, counterfeiting, and brand protection.
“While certain trends are shared across all three printer categories, the particular challenges and technology solutions of each segment are nuanced and specific; we want to speak directly to meet those needs,” said Blake.