AR Packaging increases digital presence

AR Packaging continues to stay up-front with new developments in technology and innovative packaging solutions. Flextrus Group AB, a member of AR Packaging, has signed an agreement to become the majority stakeholder of the Swedish digital print and media company, Mediaköket Grafiska AB.

AR Packaging and Flextrus see the acquisition of Mediaköket as an important step in order to meet new needs from both larger and smaller customers requesting high speed to market and personalised packaging. Digital printing is an important complement to the company’s extensive offering which includes advanced flexo printing and barrier material competence.

“We are excited to welcome Mediaköket to Flextrus and to AR Packaging. They bring a substantial expertise in a field that we are convinced will add another dimension to us and AR Packaging,” says Maud Rahm, Managing Director of Flextrus. “We truly believe that success is not only about buying digital print capacity, but much more linked to having a deep understanding and know-how of how to use the digital technology and transfer it into benefits for our customers. Mediaköket brings this competence and can provide full service in this field.”

A partnership between Flextrus and Mediaköket was announced in June this year and is now extended to an investment by Flextrus which enables further business opportunities for the whole AR Packaging. “I am pleased to incorporate Mediaköket in our group and convinced that they will bring benefits to the markets and customers we serve as a part of our full service provider strategy,” says Harald Schulz, CEO of AR Packaging. “The added technology can be used for a wide range of materials, applications and market segments. Mediaköket makes an important platform for further development of our digital offering and strengthens our technology footprint in line with our set strategy.”

Mats Winde, owner of Mediaköket says, “Mediaköket has developed into a company with comprehensive digital capabilities and now wants to take its next step. Flextrus’ and AR Packaging’s broad market knowledge and wide range of products makes it an excellent new owner to explore the increasing business opportunities for digital printing of packaging.”

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