Antalis have partnered with Brief Cases, who link business and education, to present the ‘Smart Luxury Packaging – Cosmetics Brief’ competition in collaboration with leading art institution, Norwich University of the Arts, to support the packaging designers of the future.
Submissions from students at Norwich University of the Arts have now been shortlisted for the competition, which requires students to respond to the challenges of the pandemic by addressing the realities of the closure of retail stores.
With the retail landscape changing, and the importance of digital print to create exciting solutions that engage consumers who buy online, it has never been more important for brand owners to recognise the importance of smart luxury packaging. Students taking part in the Smart Luxury Packaging – Cosmetics Brief competition were tasked with designing packaging for a fictitious high-end start-up company, which would enhance the unboxing experience for consumers taking delivery of cosmetic packaged goods at home rather than in store.
Student projects have gone through a robust multi-stage shortlisting process reviewing all entries singularly, before allocating points on a scale of 1-10 for creativity, usability, commercial viability, brand strength, unboxing, use of materials together with qualitative feedback. This process led to a shortlist of 10 concepts for final review by the industry panel, which will be held on the 15th July. Winners will have the opportunity to have their work shown at Packaging Innovations on Antalis’ stand on 22 and 23 September.
Confirmed judges include Brian Webb (Chair), Designer and Managing Director of Webb & Webb Design Limited, Visiting Professor of the University of the Arts and past President of the Chartered Society of Designers; Susan Wright, Editorial Publishing Director, Earth Island Publishing; Jon Clark, General Manager, BPIF Cartons; Tan Mahal, Creative Designer, Pollard Boxes Ltd; Veronica Heaven, Director, The Heaven Company London Ltd and Steve Chappell, Graphical Board Development Manager, Antalis.
Steve Chappell comments, “It is an honour to work with the students from Norwich University of the Arts to develop and nurture their talent. The quality of the work they have produced is excellent, and I am looking forward to judging the entries alongside leading industry figures.”
