Following the initial launch of the SPC in 2018, Antalis has seen demand for its services grow. The new Smart Packaging Centre (SPC) features a demonstration suite for packaging automation and a dedicated packaging design studio.
Antalis Packaging’s Head of Innovation and Design, John Garner, says much of the demand is driven by customers seeking to find solutions to their packaging sustainability and efficiency concerns. He says, “A lot of our focus at the SPC is on helping customers to understand how they can future-proof their business. Having the opportunity to see automated packaging machinery working makes it easier for them to understand the features of the different machines and to visualise how it might integrate with their existing set-up.”
The new SPC, opened in January 2022, has been designed to cater for this growing need. It provides customers with the opportunity to not only discuss their packaging requirements, but to also see packaging automation in action as well as packaging design solutions developed, and samples quickly created on site.
The new dedicated design studio offers innovative packaging design as well as artwork design. Once a packaging solution has been developed on screen, samples can be created – and printed – in the demonstration suite. The ability to create fully printed samples is proving popular with customers. Garner says, “We have had an injection of fresh thinking from our talented university interns, two of whom are now working full time in the studio. They have really wowed us – and our customers – with their fresh ideas and ability to create packaging solutions.”