Kent, UK-based Alzamora Group has been awarded with its ninth WorldStar Award in the food category. This prestigious award, given by the World Packaging Organisation (WPO), recognises the integral packaging proposal for gourmet products, designed specifically for hams and loins, the new Cinco Jotas cases.
Alzamora Group’s award-winning solution is distinguished by its innovative and sustainable approach, combining a vertical display, a display and customised envelopes, all made from FSC-certified cardboard. This revolutionary design integrates premium finishes such as dry embossing and exceptional functionality, ensuring a unique consumer experience, strong differentiation at the point of sale and a high perception of product quality.
The vertical display, produced in a rotated prism format, represents a significant step towards more sustainable packaging solutions. It replaces conventional plastic lids, offering a biodegradable and recyclable alternative that meets today’s environmental requirements. The range also includes customised pouches that combine design and functionality. The coloured diagonal lines allow for quick product identification, while the micro-cut system facilitates easy and practical opening. The display stand incorporates an automatic bottom and a rear support to guarantee stability and prevent it from falling.