On Thursday 25th November, Premier teamed up with some of their customers, Sylvamo, Link Publishing, the Outdoor Guide and CBBC presenter Gemma Hunt to brave the cold and plant saplings with the Woodland Trust, at the Young People’s Forest in Mead, Derbyshire. Guests from around the UK, from Southampton to Glasgow, travelled to take part in the day and help with this amazing project.
After introductions from Premier’s Marketing Director, Dave Jones and the Woodland Trust’s Ollie Cannon, guests took to the fields to begin planting. The target for the day was to plant at least 3,000 trees that are native to the area including holly, silver birch, alder and oak. By the end of the day an incredible total of 4,000 indigenous saplings were planted, despite a few cold hands.
Hussein Ismail, Marketing Manager at Premier comments, “It was great to finally get together with so many of our customers and suppliers again, to plant trees with the Woodland Trust. It might have been a cold day but everyone was smiling throughout! It was great to meet up with our friends from the Woodland Trust and the Outdoor Guide, as well as meeting Gemma Hunt. The Young People’s Forest Mead is a special place with incredible ambitions. It’s amazing to think that we have played a small part in helping to the build their legacy. We’re thankful to everybody who attended, planted trees and helping to create a fantastic day.”