AICC hosts webinar on the influence of sustainable package design on buyer behavior

Registration has opened for The Influence of Sustainable Package Design on Buyer Behavior, a new webinar, Monday, January 11 at 2:00 pm EST, with Andrew Hurley, PhD, Associate Professor, Clemson University.

During this webinar hosted by AICC, The Independent Packaging Association, attendees will learn about a multi-year case study where various packages were optimized to communicate sustainability. Attendees will also receive three white papers that detail a process of aligning package design, sustainability messaging, and promotion, which had a significant influence on shopper attention and decision-making, all while elevating brand equity. Registration can be found here.



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