ABA adds Durst P5 350 HS for POS displays and more

The dedication, skill, and expertise to keep a business thriving for a century is no small feat. Albert Basse Associates Inc. (ABA) is proud of this legacy, and with plans to grow their business – and to do this, has recently invested in a Durst P5 350 HS to continue their success.

Just south of Boston, in Stoughton, Massachusetts, is one of the country’s longest continually operating, family-owned, printers in the nation, offering a wide range of products, including POS display solutions. ABA has prided themselves on ‘Getting the Job Done’ for the past 95 years. To continue their growth, and the changing needs of their customers, Albert ‘Chip’ Basse III, President, ABA, said, “Our goal was to improve our digital quality, increase overall capacity, increase our size capabilities, and improve output speeds.”

He continued, “The press has been a real game changer and has opened up markets and volume that we could not have achieved otherwise. Due to size and speed constraints in the past, we had to pass up many opportunities with existing & new accounts. With the P5, we are now able to offer our customers improved quality and larger size output, and also improved lead times and turnaround. Ease of use, quick setups, incredible quality and performance.”

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