4evergreen launches new Ambassadorship programme

This year, 4evergreen has launched a new Ambassadorship programme that will see them at major packaging and sustainability events, to spread the word about its circularity toolkit for fibre-based packaging.

The goal of the programme is to promote the adoption of 4evergreen’s guidelines and tools – which include the Recyclability Evaluation Protocol, the Circularity by Design Guideline, and the Guidance on the Improved Collection and Sorting. It also aim to share our expertise with the packaging value chain and to convey the enthusiasm and dedication at the heart of the alliance, which are the basis for technical collaboration.

This is an intermediate step towards achieving the ultimate goal of reaching a 90% recycling rate for fibre-based packaging by 2030, up from 82.5% today. The intermediate objectives, to be reached by 2025, are:

  • That the fibre-based industry recognises and uses 4evergreen’s recyclability evaluation protocol and its circularity by design guidelines;
  • That separate collection streams are available for all fibre-based packaging types, including those used in household, out-of-home and on-the-go consumption;
  • That all paper for recycling is sorted according to the paper and board categories specified in the EN643 standard;
  • That 100% of collected fibre-based packaging is recycled.

To reach these goals, 4evergreen representatives – industry experts selected from member organisations – will speak about the alliance and its toolkit in a series of targeted events, and 4evergreen will be present as an exhibitor at Drupa, and FACHPACK.

“As ambassadors of the 4evergreen alliance, we have come together with 4evergreen members in Brussels to discuss important sustainability aspects in the fibre-based packaging sector. These conversations are crucial to continue refining the alliance’s set of tools and guidelines, which can help the industry perfect packaging circularity by ensuring that fibres are kept in the loop for as long as possible. Ultimately, our aim is to reach a 90% recycling rate for fibre-based packaging by 2030,” said Elodie Bugnicourt, Sustainability Director International at Graphic Packaging.

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