The impressive price-performance ratio of the Speedmaster CX 104 makes it a popular choice among a wide range of customers and therefore the bestseller in the product portfolio of HEIDELBERG. The 1,000th press in this series has now rolled off the production line and is destined for the Hoifu Group, a Chinese packaging printer with around 2,500 employees that is enjoying strong growth.
The 14-unit special configuration equipped for UV printing will soon start operating at the new site in Yancheng, where it will be integrated into the company’s end-to-end Prinect-based workflow. By making this strategic investment, the Hoifu Group is looking to tap into new markets in the premium packaging segment, especially the luxury food, beverage, and tobacco industry.
The wide-ranging service promise of Heidelberg also played a key role in the investment decision. “Besides exceptional technology, Heidelberg also offers excellent service support that goes a long way toward ensuring we achieve our productivity and quality targets in high-end packaging production,” says Ou Shun Chou, Chairman, Hoifu Group.
“The Speedmaster CX 104 is our global bestseller, and special long configurations – particularly for premium packaging production – are a specialty,” reveals Dr. David Schmedding, Chief Technology & Sales Officer, Heidelberg. Long presses combine a whole host of different processes in a single inline operation, meaning end products are available faster and the logistical outlay is minimised.
Especially in the important Chinese packaging market, Heidelberg is seeing growing interest in such specialty presses, which print shops can use to meet the demand for high-finish packaging in-house. Besides state-of-the-art technology with integrated solutions, customers also expect first-class service, including a reliable supply of consumables and spare parts. “The Heidelberg ecosystem offers all these things. It also means we can build on our strong position in the crucial Chinese market and the Asia-Pacific region as a whole,” Schmedding continues.
