touchpoint packaging 2020

drupa has confirmed the partners who will contribute to the ‘touchpoint packaging 2020’ steering committee. After a successful premiere at drupa 2016, ‘touchpoint packaging’ will once again be the place to be for converters and brand owners involved within the packaging industry. The representatives cover the full spectrum of packaging: Agfa, Bobst, Danone, Esko, Heidelberg, HP Indigo, Kurz, Nestlé and Siegwerk.

All members of the drupa ‘touchpoint packaging 2020’ project, printing and converting industry manufacturers and international brand owners will closely work with packaging designers and students, bringing to life the latest possibilities in packaging.

The objective of the committee is to understand how the mega trends shaping society will influence the packaging production. From new substrates, customisation, reduced environmental impact, connected packaging and more, the drupa visitors will discover amazing solutions. The intent is not to focus on what is already being done but to showcase inspiring new cases addressing brands challenges and pointing out meaningful directions where packaging can go.

All members are engaged with this topic and they all want to contribute to a better world with a better packaging production. Jean-Pascal Bobst, CEO of Bobst, said “We are proud to partner with drupa, giving printers, converters and brand owners the chance to experience the future of packaging in a very engaging way across all types of applications from design to printing and finishing.”

Alon Bar-Shany, General Manager of HP Indigo added, “Innovative printing technologies have the power to use packaging to inform customers, convey new ideas and support causes. It’s changing the relationship between a brand and its customers”.

According to Philippe Adam, Vice President Marketing & Strategy at Esko, “The packaging production process today is connected, digitised and automated and ‘touchpoint packaging’ is a platform to demonstrate how packaging solutions support and connect the entire supply chain effectively”.

Heidelberg, as a major industry player joined the committee with the intent to show the vision of the future, along with new challenges in the market. Siegwerk commented that the collaboration among all the members in the project will address promising trends and visions of future packaging that meet future requirements of packaging in a fast-changing world.

Kurz, the producer of decorative and functional coatings, has always regarded packaging design as a connecting element and decorative and functional surface finishes as a sensory contact between the product and the consumers, between technology and aesthetics; between manufacturing and marketing; between protection and decoration; reflecting the true product’s soul.

In a nutshell, drupa ‘touchpoint packaging 2020’ will display the latest solutions and applications and show how future packaging and design will deliver additional value, stimuli and growth opportunities in a fast-changing world.

Brand owners
International brand owners are going to play a major role. A Nestlé spokesperson commented, “We believe that ‘touchpoint packaging’ is a great opportunity to showcase solutions addressing the needs of our consumers and societal impact of packaging in an ever-changing environment”. Danone added, “The steering committee in a team of interdisciplinary experts of the brand and packaging business can contribute to creating the future of packaging.”

Packaging is the largest printing market and is growing. Brands invest heavily in new designs and customer experiences. Packaging is the brands preferred customer touchpoint. The global population enrichment and growth, the new customer living styles and expectations for more relevant packages, the growing requirements for reduced environmental impacts and the digitalisation of all kinds are all forces driving and shaping the packaging evolution.

The drupa ‘touchpoint packaging’ experience will be a drupa 2020 must see with guided tours, short lectures and samples to collect.

For more information, please visit

Join our Newsletter

Sign up to our weekly newsletters for updates on articles, interviews and events

Sign up

Further Reading