Avery Dennison has added the AD Visi product line to its portfolio as a new range of Active Bluetooth Low Energy labels.
The AD Visi product line incorporates low energy consumption chip technology for optimised power use and long read range capabilities, compared to standard Bluetooth wireless technology-enabled chips that are not optimised for ultra-low power use.
Avery Dennison AD Visi Active Bluetooth Low Energy labels continuously broadcast critical information without manual intervention or specialised equipment
AD Visi labels have been designed to deliver advanced tracking for time critical and high-value shipments across global supply chains. Engineered to meet industry requirements and standards, the AD Visi product line is intended to enhance end-to-end traceability for high-value or sensitive goods, while offering broader applications for sectors needing greater supply chain visibility.
Active Bluetooth Low Energy labels provide continuous broadcasting, providing live location data, tamper alerts, and condition monitoring without the need for manual intervention or specialised scanning infrastructure.
By adopting this embedded technology, Avery Dennison claims to have developed ‘one of the first printable intelligent labels of its kind’ to improve visibility in a host of supply chain scenarios.
Mathieu De Backer, vice president, Intelligent Labels Innovation, Avery Dennison, said, “This important development provides a strategic, flexible solution to help future-proof supply chains.
“By offering a comprehensive range of intelligent labels capable of real-time condition monitoring, precise location tracking and data logging — all using less materials than traditional trackers — clients can benefit from more advanced, dependable and robust supply chains.”
The initial AD Visi product offering, available for order from late 2026, comprises two labels leveraging InPlay’s NanoBeacon chip technology that is engineered for ultra-low power consumption and long-range performance:
- AD Visi Way — Real-Time Location System (RTLS) tracking, providing continuous location data throughout the supply chain journey; and
- AD Visi Secure — RTLS tracking with an integrated tamper-evidence loop, delivering time and location-stamped responsibility identification for high-value goods.
Both products are powered by thin, non-lithium printed batteries and are wireless activated. At less than 1 mmm thickness with a flexible construction, they are designed for straightforward application across parcels, pallets and returnable transport items (RTIs). The labels operate across a temperature range of -30°C to +60°C and offer a reading distance of up to 100 metres. A wider product suite is in development and expected to launch in early 2027.
Jason Wu, co-founder and CEO, InPlay, says, “There is significant demand for real-time, long-range visibility and security for critical, high-value assets, which makes our partnership with Avery Dennison so important.
“We are delighted to work with a world leading intelligent label innovator, unlocking item-level tracking for scalable, cost-effective Active Bluetooth Low Energy deployment.”
