Renowned preserves and spreads manufacturer Tiptree has turned to Amcor to provide it with sustainable flexible plastic options, which allow the brand to prepare for legislative changes and remain aligned with consumer expectations without sacrificing packaging performance.
To achieve this, Amcor has supplied the brand with shrink films and pallet stretch wrap that include 30% post-consumer recycled (PCR) content.
Specifically, Tiptree has transitioned to Amcor’s RecyClass-certified collation shrink film and Bontite Sustane® stretch wrap, both incorporating 30% PCR content.
Designed to maintain performance while using certified recycled material, the films help support operational efficiency, load stability and packaging performance requirements while contributing to total cost of ownership objectives. Moreover, they help Tiptree prepare for upcoming UK Plastic Packaging Tax (PPT) changes while maintaining logistics packaging performance.
PPT changes due to take effect from April 2027 will see post-industrial recycled (PIR) content no longer counted toward the 30% minimum recycled plastic threshold; only PCR content will be accepted.
Both films are produced at Amcor’s UK sites in Leominster and Bromborough and are RecyClass Recycled Plastics Traceability Certified (EN15343). The certification provides independent verification of the PCR plastic incorporated into each film and confirms that recycled materials are fully traceable through controlled production processes aligned with recognized European standards.
Tiptree is relying on Amcor to support its transition to PCR-based flexible plastics
Manuel Martinez, packaging buyer at Tiptree brand owner Wilkin & Sons, said: “Our relationship with Amcor is collaborative, so faced with upcoming PPT changes it was natural to lean on Amcor’s knowledge and expertise.
“We’ve been incorporating recycled content into our packaging for some time and having that content independently verified via RecyClass, with certification, gives us confidence in the traceability of the material.
“Just as important, we have maintained the packaging performance and the level of operational efficiency that our business depends on.”
Gabriele Ditsch, sales director, Amcor, said: “We’re always looking at ways we can help customers increase the use of recycled content in their packaging without compromising on performance. Incorporating PCR into shrink and stretch films can be technically challenging, which is why our focus has been on delivering solutions that maintain the strength, consistency and efficiency customers expect.”
Ms Ditsch added: “Customers are increasingly looking beyond recycled content percentages alone and asking where that material comes from, how it is verified and how it performs in practice.
“That’s why certification, traceability and product performance all matter. By combining independently certified PCR content with high-performing film technologies, we can help customers meet evolving requirements while supporting packaging efficiency, product protection and total cost of ownership.”
