Metsä Board is strengthening its commercial organisation as part of its strategy to support future growth and further develop customer partnerships.
Maarten Florizoone has been appointed SVP, Sales and will join Metsä Board’s Leadership Team. In his new role, he will lead the company’s global folding boxboard (FBB) sales organisation, with a focus on strengthening customer relationships and commercial execution.
Erja Hyrsky will continue as SVP, Commercial Operations, leading the development of Metsä Board’s customer-centric operating model, value proposition, marketing and strategic growth initiatives.
Metsä Board said the changes are intended to accelerate the implementation of its strategy and support the company’s future growth.
