W. H. Leary has confirmed the appointment of Gary Roberts as Sales & Marketing Director for the EMEA region. The strategic appointment underscores the company’s commitment to strengthening its commercial focus and deepening market engagement across key manufacturing sectors.
In his new role, Roberts will head up sales and marketing activity for W. H. Leary’s advanced product portfolio across EMEA and Robatech AG’s adhesive application solutions within the UK and Ireland; delivering a unified approach to high-performance gluing, inspection, and quality assurance.
Roberts brings an extensive track record of helping international manufacturers and packaging producers optimise production-critical systems. His core focus will centre on accelerating market visibility, strengthening customer engagement, and developing robust partner channels across both established and emerging markets.
Roberts said, “Modern manufacturers face intense pressure to maximize uptime, eliminate waste, and guarantee defect-free output. W. H. Leary and Robatech deliver the exact engineering and automation solutions required to meet these challenges. My priority is to bring us closer to the market, articulate our value proposition clearly, and ensure we are the partner of choice for producers looking to de-risk their operations and improve OEE.”
Andrew Sims, Director of Market Development for W. H. Leary added, “Gary’s appointment comes at a pivotal time of growth for our business. His deep expertise across packaging, quality systems, and international sales will be instrumental as we scale our EMEA operations. Under his leadership, we are well-positioned to enhance our customer support and unlock new high-value opportunities across the region.”
