Hybrid Software has announced the appointment of Ralph Boer as Northwest Territory Sales Manager. In this role, Boer will work closely with customers and partners in Northern California, the Pacific Northwest, and Western Canada, further strengthening Hybrid Software’s presence across this important packaging region.
“Ralph understands the challenges converters face because he has spent his career working across both conventional and digital print technologies,” said Pete Kincaid, Vice President of Sales – North America, Hybrid Software. “His experience and relationships in the western North American market will help us continue growing our presence and supporting customers as they modernize their production workflows.”