Hybrid Software announces its position as Transparency Service Provider for Amazon Transparency program supporting advanced variable data printing and serialisation capabilities.
Amazon Transparency is a product identification and serialisation service that helps brand owners and retailers proactively prevent counterfeit products, ensure product authenticity, and increase supply chain visibility. The program requires the application of unique, unit-level barcodes on product packaging, enabling verification at every point in the supply chain and prior to shipment to customers.
Artflow automatically retrieves Amazon Transparency codes during briefing and embeds them directly into artwork proofs, ensuring accuracy and approval readiness within its browser-based viewer. Built on Hybrid Software technology, Artflow also enables high-speed, commercial-scale variable data barcode generation for production environments.
Downstream, Hybrid Software delivers advanced variable data printing and serialisation through its industry-standard solutions PACKZ and CLOUDFLOW. Together, these technologies provide a seamless, end-to-end workflow—from code retrieval and artwork approval through barcode generation and print production—fully integrated into existing packaging and label production environments.
The Transparency program also reflects a broader industry shift driven by GS1 Sunrise 2027, which promotes the adoption of next-generation, data-rich 2D barcodes to support enhanced traceability, authentication, and consumer engagement. As retailers and marketplaces respond to GS1 Sunrise requirements, Amazon Transparency represents a large-scale, practical implementation of unit-level serialisation and verification. Hybrid Software has long anticipated this transition, delivering GS1-compliant barcode generation through PACKZ for packaging design and prepress, and automated print production through its CLOUDFLOW workflow software.
This integration provides brand owners with a reliable, future-ready approach to serialisation and compliance, delivering confidence and operational assurance as barcode and traceability requirements continue to evolve across global retail channels.
