DS Smith and Absolut Vodka have introduced a brown box packaging solution to protect the iconic brand’s flavoured vodka and wider spirits product range.
The new packaging solution is comprised of 100% recyclable fibre-based corrugated cardboard material and is designed to provide robust protection for Absolut Vodka deliveries during their transit to customers in stores and outlets, or direct to consumers, worldwide.
Together, the two companies have introduced a range of brown boxes featuring multiple structural designs for a variety of Absolut Vodka products and flavours – from lime and citron to pear and watermelon.
The individual flavours are represented by colour coding and artwork on the external surface of the packaging with bold and easily recognisable on-brand Absolut Vodka typeface. By contrast, previously, the traditional packaging for the Absolut Vodka range was created with a white glossy coating – an original design that is currently still used for and applied to a variety of flavours in the Absolut flavoured vodka product range.
