MM Group has released ALASKA® BRIGHT NEW. A refined enhancement of ALASKA® BRIGHT, ALASKA® BRIGHT NEW is a new GC1 substrate.
In a market where consistency and efficiency matter more than ever, it offers targeted optimisation through strategic lightweighting across selected grammages while maintaining the processing performance you expect.
Appearance, surface quality, print performance, and converting behavior stay exactly as you know them — refined, not reinvented. A detailed comparison between previous and optimised quality confirms a controlled adjustment of caliper, while stiffness development remains closely aligned with former quality levels, ensuring a familiar balance between efficiency and performance.
ALASKA® BRIGHT NEW is ideal for a broad range of packaging applications, including dry food, pharma, healthcare, cosmetics, personal care, and graphic printing.
ALASKA® BRIGHT NEW offers a smooth, highly printable surface that delivers crystal clear coding for both laser and inkjet solutions. As consumers now demand packaging with increased data-carrying capacity, and regulations like the EU’s Digital Product Passport mandate reshape the industry, easily-readable codes are fast becoming a business essential.
The original ALASKA® BRIGHT will remain on the market over the coming months to ensure a smooth transition to the improved ALASKA® BRIGHT NEW.
