Hybrid Software has confirmed the successful conclusion of its first Fusion Packaging Summit in the U.S. The event brought together over 170 partners, brands, customers, industry experts, and sponsors for three days of discussion on the future of packaging and print.
The summit featured 27 sessions addressing key industry developments, with customer-led presentations forming a central part of the program. These sessions highlighted real-world applications of Hybrid Software and partner solutions for brands and converters, demonstrating measurable business impacts from design to printed packaging.
Among the standout topics, discussions on Amazon Transparency and GS1 Sunrise attracted strong interest, underlining how traceability initiatives and global standards are reshaping packaging requirements. A case study from Diageo demonstrated how 2D and 3D rendering technologies are enhancing decision-making, reducing the need for physical prototyping, and accelerating time to market.
In addition, Hybrid Software announced the commercial availability of MyMatches, an AI-driven search engine for packaging graphics, and unveiled jAImes, which uses agentic AI to extract order information from customer emails and create job orders in customer ERP/MIS systems. Roadmap sessions covered new applications of artificial intelligence across its portfolio to drive automation and efficiency, while keynote speakers David Zwang and Marco Boer provided insight into market trends and the evolving packaging landscape.
