Baumer hhs appoints new Head of Global Sales

Baumer hhs has appointed Gustavo Cuata as the it’s new Head of Global Sales, with effect from April.

Cuata brings 25 years of international experience from the automotive, packaging, and automation industries. Throughout his career, he has led global sales initiatives, sustainably expanded market presence in various regions, and built high-performing teams in dynamic and highly competitive markets.

With his deep understanding of international markets and industry-specific dynamics, Cuata consistently pursues one goal: sustainable profitability and long-term value, for both customers and the company. His focus is on identifying growth potential, implementing customer-centric strategies, and ensuring long-term business success.

“I am passionate about driving international growth, building sustainable partnerships and achieving measurable results in an increasingly complex global environment,” said Cuata.

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