Wine Box Company (WBC) has confirmed the launch of its refreshed brand identity, transitioning from its established WBC red to Premier green. This change reflects a strategic move to align more closely with the wider Premier Paper Group branding across its packaging division.
The rebrand reinforces WBC’s position within the Group as a specialist in packaging and supports a more consistent and unified visual identity. The updated branding has been introduced across all customer touchpoints, including digital platforms, marketing materials and product communications. The transition to the new branding will be implemented immediately, with no change to WBC’s products, services, or day-to-day operations.
Further demonstrating this commitment, WBC will be launching a dedicated Packaging Showroom encompassing an Innovation Studio in the coming months. Located at its Crawley branch, the space will focus on bespoke products and packaging solutions, designed to help customers develop applications that add value to their offering.
The site will feature a CAD table to support sampling, enabling more effective consultations and the development of tailored and bespoke packaging concepts. Open to the public, with booking required, the facility will provide customers with the opportunity to explore materials, discuss requirements and collaborate on packaging solutions with expert teams.
“This rebrand is more than a visual change. It reflects our commitment to the Group’s long term vision for packaging,” said Simon Wright, Managing Director, WBC. “Alongside investments such as our new Innovation Studio, we are strengthening our ability to deliver more innovative, solution led, bespoke support that helps our customers grow, while continuing to deliver the quality and service they expect from WBC.”
