An innovative display created by Adara Pakkaus for Fazer Aito oat drink has been recognised with a highly regarded WorldStar packaging award. The awarded display uses Metsä Board’s coated MetsäBoard Pro WKL white kraftliner.
“MetsäBoard Pro WKL is well-known for its high‑quality printing surface, ensuring excellent printability, durability and a long‑lasting, premium look in retail environments. The WorldStar award is a perfect demonstration of our white kraftliner quality,” says Aaro Åivo Metsä Board’s WKL account manager.
Designed for Fazer Aito oat drinks, the structure of the awarded display balances both practicality and strong visual impact. Its sturdy, smartly engineered form keeps the tall, narrow display stable while making products easy for shoppers to access, Åivo describes.
“When the display is tall and narrow, it can also become unstable. This was solved by dividing the hood/base section into two parts and creating lateral support from one part, making the display stable and easy to use,” explains Kaisa Pietilä, Packaging Designer, Adara Pakkaus.
The chosen MetsäBoard Pro WKL liner plays a central role by providing a consistent, durable surface that stays neat throughout store use and maintains high brand appeal. Metsä Board’s high-quality material is essential in reinforcing brand owner Fazer’s premium image as well as reducing waste.
