Sebastian Longo, Owner and Managing Director of leading Argentinian trade shop Fotograbados Longo S.A., has a distinctive definition of quality. “For us, it isn’t just about offering print quality. It’s also about the quality – or efficiency – of the printing process. We want our customers to be comfortable using our prepress tools, our plates. Comfort means no problems during press set-up or during the print run. It means consistency, and everything being right the first time to maximize efficiency and save costs. This is how I define quality, and FLEXCEL NX plates with PureFlexo™ Printing from Miraclon make it something we can guarantee to our customers.”
Miraclon products installed at the company’s product facility in Avellaneda, Buenos Aires, earlier this year include a FLEXCEL NX System with PureFlexo Printing, and a Shine LED Lamp Kit, innovated by Miraclon, which enabled the company to refurbish an older fluorescent exposure unit and increase their LED plate exposure capacity.
Fotograbados Longo provides a full prepress service, from packaging design to plate imaging. Longo describes it as “our magic into the prepress stage — retouching, file editing, color management, and so on. This means getting involved early in the design process to confirm what’s possible. But for a lot of it, we need the best plate technology to do this magic justice, which is where FLEXCEL NX Technology comes in.”
Since the FLEXCEL NX System was installed, the Fotograbados Longo team has been meeting with customers and explaining what the technology makes possible. “The response has been very positive across the board, from both converters and brands,” says Longo. “They immediately appreciate the efficiency, consistency and predictable print quality benefits, while the brands see the very real opportunity to replace gravure production. Flexo is more flexible, achieves the same quality, the same ink laydown, is faster, often costs less, and is more sustainable. It’s a persuasive proposition.”
