Koenig & Bauer Kyana is presenting its new digital tool, AURAVEO, at DMEXCO 2025 in Cologne.
With this tool, the company is expanding its digital portfolio to include the Digital Experience Platform, which was first showcased as a proof of concept at drupa.
AURAVEO transforms packaging into interactive communication channels, provides valuable insights into consumer behaviour, increases the return on investment of marketing campaigns, and allows for a personalised brand experience through one-to-one communication. In doing so, Koenig & Bauer Kyana is demonstrating how the industry can be made fit for the future, in line with the growing demands of both brands and consumers.
AURAVEO is specifically aimed at brands and bridges the gap between analogue packaging and the digital world. The tool opens up new possibilities for reaching customers directly, strengthening brand loyalty, and successfully mastering the growing challenges of consumer expectations, transparency, and personalised experiences.
With AURAVEO, brands can make their communication more approachable and individual. Each package becomes an active channel that speaks directly to customers and can be flexibly used for content. AURAVEO relies on innovative technologies that go beyond static packaging designs. By integrating augmented reality and artificial intelligence, dynamic experiences can be created and adjusted at any time. This gives brands full control over the content, even when the products are already on the shelf, which is a revolutionary way to reach customers directly and always remain relevant.
Each scan with AURAVEO provides information about consumers and their interactions with the packaging. Brands gain valuable insights into preferences, purchasing behaviour, and usage patterns, allowing them to precisely segment campaigns and optimise marketing activities based on data. This creates measurable added value that strengthens customer loyalty, enables personalised offers, and significantly increases the ROI of marketing activities.
