Paris Packaging Week is where innovative trends from all over the world of premium packaging are recognised and rewarded. Van Genechten Packaging were, therefore, thrilled to be presented with PLD certification for our innovative collaboration with champagne brand Veuve Clicquot.
The concept behind the packaging is creative, sustainable and innovative. A gorgeous presentation box that transforms into an ice bucket. Constructed from 100% recyclable paper and board sourced from FSC certified forests, it allows consumers to enjoy their champagne ice cold wherever they are.
But that’s not the end of the story: the VIA association recognised the iconic concept and selected it as one of 100 items to represent France on the world stage.
Jérôme Cahu, General Manager, VG Angoulême, said, “For us at VGP, the Veuve Clicquot Ice Box really sums up how we love to work. Close collaboration with a customer on a concept that’s fun, creative and realised in 100% sustainable material. We’re delighted with the PLD certificate, but we’re even more delighted with the product. We’re certain consumers will be, too.”
The customer was also thrilled with the award – Aurélie Petit, New Product Development Manager, Veuve Clicquot, explained, “Working with VGP is a pleasure. From the first explanation of our requirements, to material selection all the way to execution. Their flexibility, customer focus and level of service are exemplary. Both product and partnership are a great reflection of our Solaire philosophy, where every new day offers us possibilities to move towards a bright new future.”
