Menasha Packaging Company was awarded one gold, four silver, seven bronze, and two budget OMA (Outstanding Merchandising Achievement) Awards from Shop!, the global trade association dedicated to enhancing retail environments and experience. The awards recognize displays that set the precedents for excellence in merchandising and design in a variety of categories.
Entries are evaluated on the display’s ability to increase sales, obtain retail placements and work strategically to position the brand at the point of sale. Awards are presented to the most innovative and effective in-store and at-retail displays. All gold winners are eligible for the ‘Display of the Year,’ which represents the highest recognition the industry can bestow upon an at-retail display.
Menasha received a gold in the Home and Garden category for its work with Milwaukee Tool on the Milwaukee Tool Power Tool Pallet Train display. Known among power tool enthusiasts as the ‘Cadillac of tools,’ Milwaukee Tool’s products were displayed with notable visual impact and effective representation of its brand. Menasha also won awards for merchandising excellence in the following categories: Food, Hair Care, Skin Care, Snacks, Cosmetics & Fragrances, General Merchandising, Carbonated Drinks, Healthcare, and Chain Drug.
“Innovation in design and execution are essential in driving a total supply chain approach for our customers,” said Paul Murphy, Vice President of Retail for Menasha Packaging. “We create solutions that grab the attention at point of sale, optimize the supply chain network from concept to in-store or online, and have the agility to change in this evolving retail environment. We appreciate being recognized for our work.”
