German Brand Award 2019
Thimm has won two awards for the Cartonara brand at the German Brand Award 2019 and was commended in the “Trade, Retail & E-Commerce” and “Digital Brand of the Year” categories. The international competition honours the best products and corporate brands.
Every year the expert body of the German Design Council rules on admission to the independent competition. This nomination process safeguards the excellence of the German Brand Award. The organisers, the German Brand Institute, announced the results of outstanding brand management in June in Berlin. The expert jury evaluated a range of criteria, such as independence and brand distinctiveness, brand perception, the degree of innovation, sustainability, future viability and economic success.
The Cartonara brand competed in the Excellent Brands contest in the “Trade, Retail & E-Commerce” category with food retailers, fashion chains, comparison portals and other webshops and prevailed as “winner”. In the same competition category the jury also awarded a “Special Mention” to the Cartonara brand for specific aspects of the brand management in the extra category of “Digital Brand of the Year”.
After the awards ceremony, Michael Weber Cartonara Managing Director, said “we are delighted to have received two awards for our Cartonara brand. Through this brand Thimm has laid the foundation for digital business models. As soon as we launched our first e-commerce start-up we implemented the new brand in our online shop and social media channels.” Cartonara is a business division of the Northeim-based Thimm Group and since March 2018 has been supporting the company’s positioning in the e-commerce market.