Efficiency at the point of sale
Thimm Group have released the cost-effective sales promotion POS display for Deli Reform, created from well-proven trays and innovative display corners. The smart display solution promises a high sales-promoting impact with little effort and low cost for the traditional company’s margarines and spreads.
Thimm uses a combination of the flexo-preprint and digital printing for its production. The products are transported and sold in trays made from corrugated cardboard. Thimm prints these trays using the flexo-preprint process, the unique belt technology, and produces them from sophisticated EE-flute. The integrated stacking corners protect the products along the entire supply chain. Openings on the sides of the automated tray packaging ensure consumers have maximum visibility of the Deli Reform products.
Thimm developed the display corners to promote impulse purchases at the point-of-sale. These corners are extremely easy to attach to a chep pallet on which the trays are stacked in groups. The cost-effective display provides space for a high-impact advertising surface and therefore, as an additional secondary placement in the food retail outlet, promotes both the brand and sales.